SOFIA

EVERGREEN POINT OF SALE

This vibrant playful evergreen campaign showcases Sofia’s most popular varietals. The objective was to create a campaign that speaks to the uniqueness of the brand and its namesake. Inspired by the beautiful flowing fabrics from fashion week, the specific ask was to incorporate this feeling in some way.

The flowy, bubbly fabric gives a sense of motion leading the eye to each varietal. The unexpected sun-quenched palm tree background is reminiscent of old Hollywood. This innovative combination of elements and the soft color palette was a successful and effective layout.