MAMMARELLA

PACKAGE DESIGN

Mammarella was created in honor of Mr. Coppola’s beloved mother, celebrating Italia Coppola’s authentic Italian recipes and love of family. The goal was to integrate the existing logo into a new package that emphasizes the quality and authenticity of the recipes and ingredients. A key focus was enhancing in-store shelf presence. Additional food line extensions, including the wine brand, are showcased below.

MAMMARELLA

POINT OF SALE

A fresh, clean, and engaging approach for this rustic, traditional brand. The quality and authentic nature of the brand is reinforced by incorporating visuals of fresh ingredients. This is married with a subtle, rough textural background and bold, prominent branding.