VIRGINIA DARE

POINT OF SALE

Reintroducing the American classic by honoring the original 1940s Virginia Dare character illustration, this design promotes traditional American holidays. To achieve a contemporary composition, familiar holiday graphic elements are presented in a casual, distressed style. A call to action is featured in a classic sans serif typeface.

VIRGINIA DARE

DISPLAY

In keeping with the classic Americana feel, I was inspired by vintage fruit crates. The modern design of the metal frame structure married with throwback-style wood crate shelving continue to give this vintage brand a fresh, updated look.